http://www.nytimes.com/2009/02/15/automobiles/autoreviews/15honda-insight.html - In designing the 2010 Insight, Honda’s goal was to create a hybrid car that was not just practical, but would be priced within reach of eco-conscious buyers on a budget, providing a greener choice to customers who cannot afford a Civic Hybrid or a Toyota Prius. That may sound easy, but it was perhaps a more daunting challenge than it seems.